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DESIGN PHILOSOPHY | Impact

"Graphic design is everywhere, touching everything we do, everything we buy: we see it on billboards...on the folded circulars inside jars of aspirin and on the thick pages of children's chubby board books." (Jessica Helfand) We are constantly surrounded by graphic design…so much so that the untrained eye is not consciously aware of its impact. Unconscious impact: herein lies success for a design project, I think.

To create successful solutions with impact, I approach graphic design with an enthusiasm defined best by Allison Burnett: "Success is waking up in the morning so excited about what you have to do that you literally fly out the door. It's getting to work with people you love. Success is connecting with the world and making people feel. It's finding a way to bind together people who have nothing in common but a dream..."

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