Campbell & Associates Ampersand Campaign

This campaign was not fully launched. Placeholder copy and images are utilized on some deliverables.

Campbell & Associates is a regional injury law firm based in North Carolina that needs a multi-channel campaign to keep their name top-of-mind. Utilizing the Ampersand in the firm’s name as a leaping off point, the campaign messaging centers on what “and” means to the client: for instance, you don’t just get Clair or one lawyer at your side, you get Clair AND her team of personal injury lawyers. A bold, typographic approach creates an evergreen, multifaceted tone that illustrates confidence and expertise or is candid and upbeat.

Company // BRK Global Marketing 

Role // Graphic Designer

Deliverables // brainstormed and helped create the campaign concept with the creative director; developed the visual approach of all campaign deliverables, such as billboards, organic and paid social content, and a microsite with white paper download