Assorted Logos

I design and develop logos for a variety of clients spanning from small businesses and startups to corporations. With each client pitch, multiple logos that align with the creative brief and client objectives are presented for review. The last logo example shown here has two different logo solutions for the same project. These logos showcase a range of styles and aesthetics, tailored to each company’s target audience and mission.

Company // BRK Global Marketing

Role // Graphic Designer

Deliverables // defined brand keywords, developed brand moodboards, designed logos

Company Overview. Artisanal Water is an expert of whole home water filtration systems in the Charlotte, North Carolina, area, educates their customers about the importance of filtered water, provides a quality product, and makes the process a fun experience.

Logo Concept. Forming a lowercase “a” using a water drop shape, the negative space in the bowl of the “a” points the way, communicating Artisanal Water is a leading expert in water filtration. Another water drop shape is positioned at the baseline of the icon to indicate the leg of a lowercase “a” and the results of a water filtration system where processing un-purified water results in refined, purified water.

Company Overview. A subsidiary of Pine View Buildings, Pine View Rentals employs artisans, innovators, and builders, who create hand-crafted building solutions, including custom sheds, that are tailored to an individual customer’s needs. Pine View Rentals’ company mission is rooted in their faith.

Logo Concept. Linework meant to evoke strong, interlocking walls that form a structure was used to build a stylized pine cone icon. The topmost shape is an arrow pointing up, symbolizing the company’s focus on a higher purpose and the elevated customer experience that occurs as a result of this. A pine cone, the seed that starts it all, can be a reference to the mustard seed parable and symbolizes longevity and eternity.

Company Overview. Pneuma Behavioral Health stands as a beacon in the mental health landscape. Pneuma brings transformative support that elevates the standard of care. This empowerment enables providers to wholeheartedly focus on delivering exceptional clinical expertise.

Logo Concept. Pneuma means “breathe new life into,” and as a result, Pneuma is the spark, a catalyst behind the rejuvenation therapists and patients experience as Pneuma provides support, expanded service offerings, and care to those they serve. Pneuma “puts wind in your sails,” which means to give someone the inspiration and energy they need to accomplish something. Sails are powered by wind, which Pneuma produces as it breathes new life into each patient and company it transforms.

Company Overview. Charlotte Realty is a search engine website targeted to Charlotte, North Carolina’s most wealthy. This site helps you explore homes for sale, get real estate insights, and learn about entertainment districts and other factors that help you find your final destination: the Charlotte neighborhood you want to live in based on your lifestyle.

Logo Concept 1. Location pins mark a point of interest or a particular destination, and Charlotte Realty’s search engine helps you explore areas of interest and find your final destination. To convey the different items one can search for on Charlotte Realty’s site, several lines comprise the location pin. At the center is real estate, which is symbolized by the “C” line at the core of the location pin.

Logo Concept 2. Because Charlotte Realty caters to a wealthier clientele and also gives a portion of its home sales back to the community, a personal, hand-curated approach was pursued. The gestalt “CR” icon forms a stylized heart, reminding the target audience Charlotte Realty gives back to the community.

Assorted Logos

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