Cotton Incorporated Lifestyle Monitor™ Website

While people may be familiar with Cotton Incorporated because of their Fabric of Our Lives® campaign, many are unfamiliar with the resources the Lifestyle Monitor provides. If a user visited the original Lifestyle Monitor website, the user would become quickly overwhelmed, not knowing where to go or how to sort information.

The Cotton Incorporated team sought a website redesign from both a user experience and visual design perspective. The Cotton team did not have a brand developed for the Lifestyle Monitor, so a brand was created along with the website redesign. For the website redesign, a new strategy and navigation structure was developed, user roles were defined, user role visual way-finding icons were created, a new brand system was constructed, and a new visual layout was designed. Press, a new and important target user, got its own section on the new website.

Once the website was launched, a digital campaign was put into motion to drive users to the content the Lifestyle Monitor offers.

Company // BRK Global Marketing

Role // Graphic Designer and UX Designer

Deliverables // developed brand, contributed to site map development, designed website and digital campaign